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About the workshop:

Change management and innovation are crucial for organizations as they allow adaptation, improvement, and growth, ensuring their survival in the same context and providing them with competitiveness and the ability to meet the evolving needs of stakeholders. In this course, participants will explore the theories, strategies, and practical tools necessary to initiate and manage change and innovation initiatives within their organizations.

Course Objectives:

By the end of this course, participants will be able to:

• Define the basic concepts of change management.
• Discover the reasons for resistance to change.
• Explore the process of innovation and its importance.

Main Topics of the Course:

• Introduction to Change Management:
  • Definition and importance of change management.
  • The psychology of change.
  • Change management models.
  • Communication in change management.
• Resistance to Change:
  • Signs of resistance in individuals and organizations.
  • Emotional aspects of change and reasons for resistance.
  • The role of organizational culture in resistance.
  • Strategies to counter resistance.
• Innovation within Organizations:
  • The concept of innovation and its role in organizational growth.
  • The innovation process: idea generation, development, and implementation.
  • Strategies to foster a culture of innovation within organizations.
  • Overcoming innovation obstacles and managing risks.

Target Audience:

• Managers and executives.
• Project managers and team leaders.
• Specialists in human resources, marketing, and development.

Enrollment Requirements:

• A high school diploma or equivalent.
• Experience in management and organization.

What the Trainee Will Receive:

A certificate from Al Dana Consultancy.